From the beginning TRUCE has believed that the best way to legitimize cannabis for mainstream medical use is to lean hard into what can be scientifically established. (This may seem quaint in an age where more and more people are abandoning science in favor of hearsay, unsourced anecdotes, and rumor, but don't get us started. If something's true, it will be validated in a way that can be replicated in time.)

We feel we're second to none of those who value evidence and transparency in being enthusiastic about the potential of cannabis therapeutics in treating and managing all sorts of conditions given how central the human endocannabinoid system is in all areas of bodily (and more and more we're finding in emotional) health – and – we feel there are many benefits that real users are finding in applications which haven't yet met research muster, but while we'll mention them, and wish people well for trying them, and in fact may use them ourselves in some cases, we'll never hold them up as known benefits. Until they are.

The potential for hucksterism and exploiting sick people for profit on unproven remedies is simply too high. The cancer treatment industry has been rife with sham remedies sold for billions of dollars for a century or perhaps as long as people have tried to market remedies for the diseases.

These practices are not only unethical, but potentially dangerous even to the point of life-threatening as well, e.g., encouraging people to believe that taking a CBD product will protect them from Covid-19, which could lead to either unwarranted risk-taking behavior in the belief they are protected from infection or not seeking other treatment once people start to experience symptoms which could delay the onset of other treatments.

So, while it doesn't happen every day, we are firmly behind the actions the federal government is taking against CBD marketers who are representing their products as being known to provide strong benefits in terms of protection from or treatment of coronavirus infections.

In fact, it's not going to hurt you to take CBD preparations in intelligent ways, and in fact preliminary signs are that there could be some corona benefit, but it's simply not known, and that's not a basis for treating it as an established mainline treatment or prevention tool. And we have less than zero empathy for vendors who engage in this kind of deceptive marketing.


Done with warning letters, feds file lawsuit against CBD company’s bogus coronavirus claims

Following a spate of Food and Drug Administration warning letters sent throughout the CBD industry in the wake of COVID-19, and a rise in consumer class-action lawsuits against individual businesses, the Federal Trade Commission took an unprecedented step recently, filing a lawsuit of its own to sto…