"There’s much more to cannabis than THC—for solid proof, look no further than the CBD boom—but when it comes to moving product on the legal recreational market, only two numbers matter: the list price, and the THC content.

Super-potent cannabis flower, with THC percentages of 25 percent and up, dominate dispensary shelves. High-THC cannabis will sell out very quickly while lower-percentage weed gathers dust.

When cannabis tests at more than 25 percent THC, dispensaries can justify charging $75 or more for a store-bought eighth—because there’s a very good chance people will pay it, confident that they’re taking home the best and most potent weed available. If the weed’s in the teens, well, it had better be cheap.

The problem is that this is all wrong. All of it."

And the article goes into depth as to why.

One of the corollaries has to do with how society (TRIES to) determine degree of impairment with various tests, but the data here show that the relationship between the percentage of THC and functional impairment is anything but straightforward. This has huge implications for DUI and similar convictions if we can straighten out what's really going on when people ingest cannabis.

Many of our readers who are experienced users talk about their experiences driving in all kinds of conditions during the study phases. We know many who are firmly of the opinion that their driving skills are just fine after consuming more than enough cannabis to fail breathalyzers and blood or metabolite tests. There's more work going on in these areas and we're watching with keen interest.

As always please give us your take….

#TRUCE

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Science Reveals The Cannabis Industry’s Greatest Lie: You’re Buying Weed Wrong (And So Is Everyone Else)

Do high THC numbers matter? Only for sales: as researchers recently found, more THC doesn't necessarily get you more high.


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